Canceling Clichés with the #LoveSquad this Valentine
Last year, we took a spin on the bad gifts. This time, we are all set to cancel the clichés. Chocolates? Roses? Or teddy bears? No! Bring out your pink dress and favourite heels, because this Valentine’s, we’re ditching the rules of love yet again.
Why celebrate only your partners when there are so many relationships that deserve celebrating? So we ventured out to make love mean more with #LoveSquad. The sister who’s your part-time therapist, full-time stylist, and forever companion, the BFF who you can call at any hour of the night, the boyfriend who actually lives your shower singing—all of them deserve their own party!
We suggest, love the Kumari way—wrapped in heart-shaped jewels, sprinkled with sparkle, and styled with all the love you have in your heart. Whether you’re celebrating with your besties, your family, your pet (yes, they deserve a gift too!), or just showering yourself with some love, our first-ever Valentine’s Collection is designed for every bond that makes your heart skip a beat.
Get ready for rings that celebrate every relationship, earrings that add a playful twinkle to your day, or necklaces that make love wearable—all day, every day.
Let’s take a look at some of our favourites from the collection:
1. Love Goes On Diamond Statement Necklace
Some love stories are written in the stars, and some are worn around your neck. The Love Goes On Statement Necklace is the kind of piece that’s designed for the ones who believe in forever, this diamond-studded beauty is a fun addition to your collection. This necklace is the trendiest addition to the Valentine's party.
2. Game of Love Gold Dangler Earrings
Love is a game, and we’re here to play with these Game of Love Dangler Earrings. A playful mix of gold and vine-like design, these danglers are made for the ones who flirt with fashion and romance alike. These earrings are your ultimate partner in crime. Wear them on date nights, girls’ nights, or any occasion that needs a touch of drama.
3. Colours of the Wind Stackable Diamond Rings
Love isn’t just one thing—it’s a spectrum of emotions, moments, and magic. The Colors of the Wind Stackable Diamond Rings bring that thought to life. You can stack them up or wear them just like that. These rings capture the essence of love that’s always full of surprises.
4. Sweetheart Dangler Diamond Charms
Add sparkle to your love with the Sweetheart Dangler Diamond Charms. These danglers take the classic heart motif and turn it into something fun. Perfect for those V-day themed parties - they’re a must-have for anniversaries, birthday parties or just because. Because honestly, who needs an occasion to wear diamonds shaped like love?
5. Pawsitively Cute Necklace Charm
Some loves come with four paws and endless cuddles. The Pawsitively Cute Necklace Charm is a little reminder to your furry friends, the ones whose eyes light up seeing you, the ones who wait for you the whole day to come home to them, the ones who wag, purr, and bring joy into your life the most, in the most unconditional ways. You can be a proud pet parent or gifting it to someone who speaks fluent woof and meow, this charm is all heart and some pawsome energy.
Love comes in all forms, and so do our ways of expressing love. Gone are the days when Valentine’s used to be only about romantic love—this collection is a tribute to the ones who fill your life with laughter, unlimited adventures, and unconditional love.
Reasons for Gifting
If we start to count, we will run out of fingers. This campaign is our way of honouring and celebrating all the relationships that made us smile.
For the sister who’s been your lifelong partner-in-crime—give her some Kumari treatment for all the countless inside jokes, shared wardrobes, and ‘covering for each other’ moments.
For the mom whose love is endless—choose a jewel that speaks of her timeless elegance and always driving you around the town.
For the best friend who’s family by choice—stack up rings that remind you of those 2 AM conversations, unfiltered rants, and the way they always know exactly what you need to hear.
Conclusion
This Valentine’s, ditch the clichés and celebrate the realest loves of your life—the ones that stand by you through every messy, magical moment. Let’s all come together, add your loved people to your #LoveSquad and give them the ultimate treatment with some Kumari gifts. What are you waiting for?
Explore the Valentine’s collection and don’t forget to pick one for yourself too.